The MIC’s American International Motorcycle Expo (AIMExpo) announced that it will be changing the date of 2020 event from October 2020 to Jan. 21-23, 2021, at the Greater Columbus Convention Center in Columbus, Ohio. The 2021 event will now focus on retailers, spanning over three days instead of four.
The largest powersports show in North America was previously open to both trade and consumer audiences. For 2021, AIMExpo will become a trade-only event. The transition to trade-only will bring more focus on industry needs and education.
“Timing is everything. Transitioning to the first quarter has been part of a long-term strategic plan for AIMExpo, along with providing more focus on our core audience — dealers. These changes not only align the show with the ideal buying time for dealers and retailers, but also provide the perfect opportunity for brands to reconnect with dealers, kicking off what will be a pivotal year for the industry,” said Cinnamon Kernes vice president and general manager, MIC Events. “Additionally, this move to January opens the door to partner with a major distributor in a much more strategic and meaningful way.”
Dealerships, retailers and manufacturers have had to adapt to new business practices as a result of the COVID-19 pandemic. Because of this time in our industry, AIMExpo and their partners plan to focus on educating dealers to improve efficiency, stay competitive and enhance bottom lines, while providing tools and solutions to kickstart the new year.
“With all that’s happened recently, transitioning to Q1 makes sense now more than ever. The show will align with the order-writing time of year; it will help alleviate financial burdens in 2020 and allows us to focus on the industry and its needs,” said Andre Albert, director of sales and marketing, MIC Events. “This change in timing and focus allows brands to connect with the most engaged buyers, looking for growth and success in 2021. We’re excited and looking forward to the evolution of AIMExpo. Together we rise.”
For more information, visit aimexpousa.com.