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AIMExpo Keynote: How Our Industry Can Create New Consumers Instead of Fighting for the Same Ones

Renowned economist David Savlowitz shares "blue ocean" strategies.

Imagine taking your business out of cutthroat, overcrowded markets and into uncontested spaces ripe with opportunities. Imagine being able to achieve sustainable, long-term growth by finding untapped consumers. Imagine the entire industry working to reshape current market boundaries to create and capture new demand. David Savlowitz and Michael Ponton of Competitive Analytics will inspire and equip AIMExpo attendees to chart their own paths to innovation and prosperity in the keynote session, “Navigating New Horizons: Unleashing Success with Blue Ocean Strategy,” on Tuesday, Feb. 6, 2024. 

“The transformative power of Blue Ocean Strategy is essential for achieving unparalleled success,” said Savlowitz. “Currently, many industries and businesses operate in ‘red oceans,’ where merciless competition turns the ocean blood red. But ‘blue oceans’ have vast, uncharted possibilities that can lead to profits and opportunities for all. In a rapidly evolving economic and business landscape, the need for innovation and differentiation has never been more crucial.”

“Savlowitz and Ponton are both extremely knowledgeable about our space and recognized leaders in business strategy and economics; their insights and ideas will help all of us level up our business strategies,” said Erik Pritchard, president and CEO of the Motorcycle Industry Council. “I’m looking forward to introducing them on the AIMExpo education stage.”

Savlowitz continued, “AIMExpo brings competitors and colleagues together under one roof at one time with a singular goal of continuous improvement to move the industry forward — we do this together!”

The full education lineup can be viewed here on the AIMExpo website.

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