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Kawasaki to Give Consumers Chance to Race Rickey Gadson

Kawasaki is giving four consumers a chance to race nine-time AMA Drag Bike Champion Rickey Gadson to win a 2012 Ninja ZX-14R. Kawasaki is asking potential contestants to submit an essay to www.kawasaki.com/zerotohero explaining why they should race Gadson in the “Zero to Hero” promotion, beginning Jan. 1, 2012.

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Kawasaki is giving four consumers a chance to race nine-time AMA Drag Bike Champion Rickey Gadson to win a 2012 Ninja ZX-14R. Kawasaki is asking potential contestants to submit an essay to www.kawasaki.com/zerotohero explaining why they should race Gadson in the "Zero to Hero" promotion, beginning Jan. 1, 2012.

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Finalists will travel to Rickey Gadson’s Drag Racing School where they will receive two days of instruction from the nine-time champion, while also qualifying for their own NHRA Bracket license. Once qualified, the four will race against each other in elimination-style rounds and the quickest contestant will have a chance to race Gadson for a brand-new 2012 Kawasaki Ninja ZX-14R sportbike.

"The ZX-14R is the quickest production sportbike available today and the Zero toHero promotion allows us to display that power on the race track,” said Chris Brull, Kawasaki marketing communications director. “Rickey is one of the fastest drag racers around and his school has helped many riders become top-level racers. We can’t think of a better way to celebrate the new ZX-14R, than to give our riders a chance to race against Rickey.”

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Eight semi-finalists will be chosen after essay submissions close on Feb. 14. Thepublic will be introduced to the semi-finalists on www.kawasaki.com/zerotohero, from Mar. 14 through Apr. 14, where they can vote for their favorite. Shortly after Apr. 14, the field will be reduced to four finalists. In May, those finalists will travel to Las Vegas, where one of them will go from “Zero to Hero!”

For additional eligibility requirements see full official rules at www.kawasaki.com/zerotohero.

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