Fairless' Strokers Dallas Hires Hoey as Product Designer

Rick Fairless and Strokers Dallas recently announced the hiring of product designer and developer Dylan Hoey. Hoey comes to Strokers Dallas with a history of aftermarket parts design and development from some of the industry’s leading parts manufacturers.

In conjunction with Fairless, Ford Stell and Gene Slater will design and develop a proprietary line of parts for Fairless’ ever expanding Strokers Empire.

"We are excited about the future of the motorcycle industry, and being a Victory dealer, it’s only natural that we focus our attention on Victory Motorcycles,” said Fairless. “We want to offer the Victory consumer a choice when it comes to customizing their bike and we want that choice to be the Rick Fairless ‘RF’ parts line."

Fairless, Stell, Slater and Hoey said they are looking forward to a growing relationship and ever expanding custom parts line. "I am looking forward to working with Rick and the entire Strokers Dallas family, and I am very excited about the what the future will bring," said Hoey.

Look for the RF proprietary parts line to launch in early 2012.

For more information about Strokers Dallas, visit www.strokersdallas.com.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.