Harley-Davidson Presents $3 million to MDA at Labor Day Telethon

Harley-Davidson’s family of customers, dealers, employees and suppliers has presented a contribution of $3 million during the 2011 Muscular Dystrophy Association Labor Day Telethon. The contribution marks the 31st year Harley-Davidson has supported MDA, and brings its cumulative fundraising to $79 million.

Mike Kennedy, Harley-Davidson’s vice president, North America Sales, along with representatives from the company’s top U.S. fundraising dealerships, presented the check to MDA.

“I am proud to represent the entire Harley-Davidson family today who continue to come together to Make a Muscle and Make a Difference for the families living with neuromuscular diseases,” said Kennedy. “For 31 years, thousands upon thousands of members of the Harley-Davidson family have given their time, their love and their dollars to help fulfill the dreams of a brighter future for everyone with muscular dystrophy.”

Joining Kennedy on the telethon broadcast were representatives from dealerships that hosted top MDA fundraising events this year. These dealers include the Pennsylvania Eastern Harley-Davidson Dealers Association, which holds the single largest MDA fundraising event in the country – the annual Ride for Life. The 2011 event raised nearly $1 million. Also participating in the broadcast were representatives from Kutter Harley-Davidson in Janesville, Wis; Motor City Harley-Davidson in Farmington Hills, Mich; and Sauk Prairie Harley-Davidson in Sauk City, Wis.

Harley-Davidson has been a national sponsor of the Muscular Dystrophy Association since 1980. For more information on the Harley-Davidson and MDA relationship, visit www.mdarides.org.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.