Yamaha Motorsports Redesigns Website for Easier Navigation, More Content

The Motorsports Group of Yamaha has enhanced its consumer facing website: www.yamaha-motor.com. Based on direct customer feedback, the enhanced site provides a better user experience with easier navigation, more engaging content, and above all, allows consumers to more quickly access the information they want about Yamaha Motorsports products.

The redesigned site features a new layout, larger images and full screen videos, and streamlines navigation by categorizing products such as motorcycles, scooters, ATVs, Side-by-Side vehicles and snowmobiles. A new Parts & Accessories section provides more information and direct access to Genuine Yamaha Parts.

“Yamaha stands for quality and performance, and now the millions of annual online visitors will see that same focus carry over to our enhanced website,” said Dave Byer, Division Manager for the Yamaha Internet Marketing Group. “The redesigned site is more visual and the navigation is streamlined providing easier access to information, photos and videos highlighting Yamaha’s broad range of motorsports products.”

To see the new version of the Yamaha Motorsports website, visit www.yamaha-motor.com.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.