Harley-Davidson Brings Demo Ride Experience To Nationwide Events

Harley-Davidson has announced it is offering demos at more than 200 events nationwide in its new Dare to Compare Experience. These events let riders take an entire day’s ride on a new 2011 Harley.

Since 2008, Harley-Davidson has tripled its fleet of motorcycles offered for dealer demo events due to the demand from riders. Harley-Davidson dealerships host over 180 free demo events at their stores. In addition, on a daily basis they offer individual test ride opportunities.

The new one-day Dare to Compare Experience at this week’s Americade Motorcycle Rally in Lake George, NY, will offer riders not only demo test rides, but also the option to swap their competitive brand motorcycle to test ride a Harley-Davidson motorcycle for the day. The Dare to Compare Experience is offered on a first-come, first-serve basis with select 2011 Harley-Davidson models from 9 a.m. to 4 p.m. daily.

“With the riding season starting in scenic areas like Lake George, we’re daring riders to measure their motorcycles against ours and see why no other bike on the road compares to a Harley-Davidson,” said Steve Piehl, Harley-Davidson Director of Customer Experience. “There’s more reason than ever to test ride and feel why Harley-Davidson motorcycle design, detail, power and heritage combine for a premium riding experience.”

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.