Yamaha Brings Majority of Worldwide ATV Manufacturing to Georgia

Yamaha announced that the first production run of new ATVs is being transferred to the U.S. from overseas facilities.

The start of new ATV production in Newnan, Ga., is a major step forward in Yamaha’s long-term strategy to transfer the majority of Yamaha’s worldwide ATV manufacturing to the U.S.

When complete, the production transfer could add 200 or more American jobs at Yamaha’s U.S. factory as well as additional jobs at the 125 North American parts supplier companies.

"This production transfer shows Yamaha’s commitment to this facility and the U.S. motorsports market — the world’s largest ATV market," said Henio Arcangeli Jr., Yamaha Motorsports President. "Manufacturing ATVs in Georgia will allow Yamaha to respond more quickly to its customers’ demands while streamlining its supply chain and distribution processes. It is a strategic move that will benefit the company, employees, dealer partners and customers, as well as the local Newnan community and more than 100 U.S. parts supplier businesses."

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.