From now until June 15 motorcyclists can trade in their old helmet of any brand for 20% off the purchase of a new AGV helmet with the brand’s “Trade in your past: start fresh with a new AGV helmet!” promotion.

AGV says its goal with this program is to emphasize safety and awareness — issues always at the top of AGV’s priorities and daily operations.

“Many times we receive calls from our customers asking for parts for 10-year-old helmets,” says Roberto Sadowsky, VP of operations at AGV Dainese USA, “Materials used in the fabrication of a helmet lose their integrity and performance with time. This gave us the idea to come up with a promotion that reflects and promotes the most important value for our brand: the safety of our riders.”

For more information about AGV or for promotion rules and restrictions, visit www.agv.com.