Royal Enfield Enters California Market

Classic Motorworks, the official importer and distributor of Royal Enfield motorcycles in the United States, has announced that the full Royal Enfield model line is now available at authorized dealers in California.
Demand for the vintage-inspired Royal Enfield Bullet motorcycle line has been growing sharply in the United States and world-wide since the introduction of Royal Enfield’s unit construction engine two years ago. Royal Enfield Motors says it has responded to world demand with significant investments in production to increase capacity and allow the brand to enter new markets like California, where the bike’s retro aesthetic and outstanding fuel economy are expected to make the line particularly popular with riders and enthusiasts.
“It’s very exciting to be bringing Royal Enfield to California, especially now that we have an ideal product line and a hand-picked network of outstanding dealers to make a strong entry into this important market,” says Kevin Mahoney, president of Royal Enfield USA.
According to the company’s announcement, the full U.S. range of Royal Enfield motorcycles, including the popular Bullet C5 Classic, will be immediately available at seven debut dealerships in California: Doug Douglas Motorcycles in San Bernardino, Il Motorino in Soquel, Munroe Motors in San Francisco, NoHo Scooters in North Hollywood, Rocket Motorcycles in San Diego, San Celmente Scooters in San Clemente and South Bay Triumph in Lomita.

Royal Enfield USA is also looking to answer strong demand in California by establishing additional dealerships in the state over the coming year. Complete model and dealer information can be found on the company’s website at www.enfieldmotorcycles.com.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.