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Business Management

Maximize Every Sale With F&I and PG&A

This recorded AIMExpo education track discusses how the bike is just the start of the sale.

Greg Jones
By Greg Jones
Greg Jones is the Content Director for Motorcycle & Powersports News.
Published:

At AIMExpo 2024, Greg Jones, content director for MPN, moderated the finance and insurance (F&I) panel in MPN’s Dealer Excellence education track. The panel consisted of Jason Duncan, McGraw Powersports; JD Baker, Protective Asset Protection; John McFarland, Lightspeed; and Zachary Materne, Apiar Commercial Risk Management.

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In this session, Jones and the panel discuss how to maximize every sale beyond the bike with F&I and parts, gear and accessories (PG&A). The panel advises on best practices, how to make the purchase process more exciting, how to utilize technology in this process and more.

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How to Grow and Excel in Digital Retailing

This recorded AIMExpo education track discusses the world of digital retailing and why you need to be there.

Meagan Kusek
By Meagan Kusek
Meagan Kusek is the editor of Motorcycle & Powersports News. Since 2016, she has been covering various aspects of the B2B automotive markets, including professional carwashes, auto dealerships, motorcycle/powersport dealerships and collision repair shops.
Published:
MPN Digital retailing panel, AIMExpo 2024

At AIMExpo 2024, Meagan Kusek, editor for MPN, moderated the marketing panel in MPN's Dealer Excellence education track. The panel consisted of Johnathan Aguero of Transax, Jason Nierman of Rollick, Mike Wyrzykowski of Blackpurl, Troy Snyder of Trader Interactive and Martine Nuera of DX1.

In this session, Kusek and the panel discuss what digital retailing is, why dealers need to be in the digital space and how they can excel there. The panel relates how the digital user experience has changed, how to manage digital leads, best digital retailing practices and even how artificial intelligence (AI) might affect dealers in the future.

Read Full Article

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