Zero Motorcycles has filled the role of chief operating officer (COO) with automotive veteran Alex Acket. A graduate of the University of Chicago Booth School of Business, Acket has been pivotal in several key areas for the company over the past year.
Acket has brokered several key supplier relationships that enabled Zero to successfully navigate an increasingly complex global supply chain. He developed systems for manufacturing, processing and quality that will scale production past plans of record. These combined efforts have made Zero Motorcycles an even more compelling investment in the growing field of electric vehicles.
“In conjunction with our recent raise of $167 million USD and in light of our recent partnership announcements, Zero is promoting Alex Acket to the role of COO and reconfiguring our business for greater efficiency and profitability,” said Sam Paschel, Zero Motorcycles CEO.
Acket brings over two decades of automotive experience in purchasing, growth and strategy, including several electric vehicle manufacturers. He is an avid and lifelong powersports enthusiast who embodies Zero’s core values of obsessing about the rider. It’s with that mindset that Acket approaches problem-solving in that everything the company does should be designed to positively impact the end user.
“There are only a handful of companies that have had the opportunity to impact the history of human mobility in the way that Zero currently can,” said Acket. “And I’m thrilled to be able to align my expertise with my passions at such an exciting moment for Zero Motorcycles and transportation in general.”
Acket will be primarily based at the company’s global headquarters in Scotts Valley, California, and when he is not working, he enjoys cooking and spending time with his wife and three children.