Statistical Surveys Inc. and Spader Business Management, the leading facilitator of 20 Groups in the RV, powersports, marine and trailer industries, announced a new partnership that will see Spader leverage Statistical Surveys market share data to help its dealer members better understand their market position and trends. Statistical Surveys is part of a unique portfolio of Trader Interactive marketplaces for buying and selling recreational vehicles, including RV Trader, Cycle Trader, ATV Trader, PWC Trader, Snowmobile Trader and Boatline.
“Trader Interactive has long been the leader in our industries when it comes to digital marketplaces and now, with the addition of Statistical Surveys, they are a critical data source that can help our dealers improve their operations,” said John Spader, president of Spader Business Management. “We strongly believe that, utilizing this data, we can help our dealers grow market share and increase profitability.”
Trader Interactive’s market share data enables dealers to understand how they are performing compared to in-market competitors and identify opportunities for growth through product and price range mix strategically targeted for specific market areas. While the partnership is starting with market share data in the RV and powersports verticals, the two organizations hope to expand the partnership to include additional verticals and Trader Interactive’s broader range of data assets, including pricing and daily market data over time.
“We are excited to partner with John and the Spader Business Management team to help dealers better understand their markets,” said Lori Stacy, CEO of Trader Interactive. “Both companies know that data is essential for helping dealers understand risk and opportunity, and we’re thrilled that this partnership will give Spader facilitators additional tools to assist our joint customers.”
As part of the partnership, Trader Interactive data experts and Spader facilitators, trained in how to effectively utilize this exclusive data, will work hands-on with dealers as part of their 20 Group facilitations as well as through consulting work.
If you’re interested in learning more about the benefits of this innovative new partnership and want to speak with a representative, reach out to John Spader at (605) 339-3616 or [email protected] or Scott Stropkai at (616) 901-8335 or [email protected].
