fbpx

Apparel Pro: Surviving the Slide

All The Gear All The Time is a lesson that no one should ever forget.

Nobody who rides hopes a motorcycle accident will ever happen to them, or anyone else. But it’s reality that it can, and how well you come through it is directly related to your gear.

We all know someone it’s happened to. In my case, the most recent was a friend who decided that shorts, a tee shirt and sunglasses was appropriate gear. The traffic was light after rush hour and there was plenty of daylight remaining. As is often the case, however, it just took that one driver, the one waiting to pull out of a parking lot, who kept waiting as my friend approached as if they were completely aware he was coming.

At the last moment they pulled out and it was then, when it was too late to react, that my friend realized they didn’t know he was there. Three weeks in the hospital, six months with a cane and permanent scars was a lucky getaway, and only his bike hit the car. He flew over it at 45 mph.

He lived to tell a story, but here’s a different one told in a few quotes taken from reviews on the Joe Rocket website.

The Joe Rocket Crossfire jacket offers CE approved armor in the shoulder, elbows and spine.

“I recently had the unfortunate opportunity to put your jacket to the test at about 40mph. The jacket held up very well, I landed elbow first on my right side while still on the motorcycle and I never once felt any pain or discomfort from the impact. The CE-rated elbow armor exceeded expectations and the outer shell absorbed all of the friction leaving my upper body completely unscathed.”

“Last night I crashed my motorcycle on the freeway, fortunately I was wearing all my gear. My bike is in pretty bad shape, but I can honestly say the Joe Rocket jacket I had on saved me a whole lot of pain.”

“I’d just like to thank you guys for making a quality product. Last night I hit a racoon doing 40-50 mph and got thrown from my bike. Thanks to my jacket, gloves and helmet I walked away a little sore, and with just a small spot of road rash. Judging by how beat up my equipment was, if I wasn’t wearing the right stuff, I’m sure I’d still be in the hospital. So, thanks for saving my skin.”

Well so far, the stories are lopsided, leaning strongly in the favor of those wearing the proper gear. You decide the moral of the story. The CE-rated armor is an important feature of protective gear. The CE rating simply means the gear conforms to the motorcycle safety standards in Europe.

Is it important? To ride a motorcycle in Europe, you must be wearing protective gear that meets these ratings. In the U.S., it is not required by law for street use, but on a racetrack, it’s required. As a powersports dealer, you know all this. Does your customer? I’m sure they’ve been told.

I know one person who will wear all the right gear all the time when they ride now. If you have a customer who doesn’t agree, perhaps share this story.

Link: Joe Rocket

You May Also Like

How to Grow and Excel in Digital Retailing

This recorded AIMExpo education track discusses the world of digital retailing and why you need to be there.

MPN Digital retailing panel, AIMExpo 2024

At AIMExpo 2024, Meagan Kusek, editor for MPN, moderated the marketing panel in MPN's Dealer Excellence education track. The panel consisted of Johnathan Aguero of Transax, Jason Nierman of Rollick, Mike Wyrzykowski of Blackpurl, Troy Snyder of Trader Interactive and Martine Nuera of DX1.

In this session, Kusek and the panel discuss what digital retailing is, why dealers need to be in the digital space and how they can excel there. The panel relates how the digital user experience has changed, how to manage digital leads, best digital retailing practices and even how artificial intelligence (AI) might affect dealers in the future.

NPA Pre-Owned Market Update: February 2024

Average wholesale prices continue to improve, reflecting dealer sentiment and demand for pre-owned.

National Powersport Auctions, NPA, Market Report
Establishing the Right Pay Plan for Your Dealership’s F&I Team

In an industry where skilled F&I professionals are in high demand, an attractive, fair and equitable pay plan becomes a key tool.

Motorcycle dealership F&I
Maximize Every Sale With F&I and PG&A

This recorded AIMExpo education track discusses how the bike is just the start of the sale.

MPN F&I panel, AIMExpo 2024
Elevating Your Sales Game Through Parts Packaging

Breaking down the art and science of a well-designed, customer-focused, profit-friendly parts package.

Other Posts

Polaris Slingshot Introduces Over 40 New Styles in 2024 Spring Apparel Collection

Drawing inspiration from its vehicle lineup, the collection features bold and colorful designs coupled with subtle and sleek looks to show off one’s personal style.

Polaris Slingshot 2024 Spring Apparel Collection
Joe Rocket Women’s Velocity2 Jacket

The Velocity2 Jacket has a removable/replaceable spine pad and a removable, full-sleeve, waterproof liner.

Women's Velocity2 Jacket
Unleash Your Experts: How to Be a Long-Tail Resource for Powersports Enthusiasts

Closing deals and providing service are a dealer’s bread and butter, but your dealership has far more to offer.

dealership employees
Building a Growth Stategy With a Powersports Playbook

Success isn’t a fluke, and it’s not luck. It’s a strategy.