The Informa Markets’ Powersports Group, the producer of America’s largest and longest-running consumer motorcycle tour, welcomes Brandon Baldwin as its newest team member to serve as sales account manager. A highly regarded industry veteran, Baldwin brings 28 years of expertise in three step distribution, B2B and international sales, most recently coming from a 21-year stint at Motion Pro where he was director of sales and marketing. In addition to his new role, Baldwin is an American Motorcyclist Association member and lifetime motorcycle enthusiast, bringing the perfect mix of knowledge and passion to the team.

With the upcoming launch of the inaugural Progressive IMS Outdoors tour coming June 2021, as well as the advent of cutting-edge digital products hosted on ContinueTheRide.com, Baldwin joins the Powersports Group at an exciting time of community growth and evolution. In his key account manager role, Baldwin will support both consumer event and digital sales for the group. As a natural leader with proven abilities to anticipate market trends, pioneer opportunities, develop and maintain multiple market segments and relationships using an entrepreneurial hands-on approach, Baldwin looks forward to building deep and lasting relationships with partners and guiding our team to identify best solutions for business success.

Baldwin became an official team member of the Powersports Group on Monday, Dec. 7.

“I’m thrilled to be joining the Informa Market’s Powersports Group,” Baldwin said. “I’ve been fortunate to have worked with many members of the team in the past and have attended many IMS shows throughout the years. In my nearly 30 years of career experience, I believe we are in the midst of one of the most exciting and important times for the industry. IMS is innovating the ways consumers and the industry businesses and professionals connect and interact to create changes that promote lasting interest and growth to our community.”

Link: IMS Outdoors