fbpx

BKT Tires Names New Marketing Manager

BKT Tires Inc. recently announced the appointment of Leigh Johnston to role of marketing manager for BKT USA, Inc.

BKT Tires Inc. recently announced the appointment of Leigh Johnston to role of marketing manager for BKT USA, Inc. She will be responsible for all marketing activities including brand building, planning trade shows and customer events, managing the sponsorship of Monster Jam, product advertising, and promotional campaigns.

“We are very thrilled to welcome her to our BKT team in USA as she brings with her a wealth of experience and knowledge of marketing,” says Rajiv Poddar, joint managing director of Balkrishna Industries Ltd.

Leigh has worked at Trelleborg Wheel Systems, Inc. for 4 years in both communications and sales capacities and has prior marketing experience in the insurance industry.

Links:

BKT USA, Inc.

You May Also Like

Race Winning Brands Transitioning to Unilateral Retail Pricing Policy

RWB aims to preserve the quality and reputation of its products.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.

Parts Unlimited Welcomes New South Central Region Sales Rep

Joby Windmiller comes with several years of powersports industry experience.

Joby Windmiller
Honda to Support MotoAmerica Mini Cup

The youth-focused championship is open to riders of Groms and some CRF-F models.

2024 MotoAmerican Mini Cup Honda Grom
Turn 14 Distribution Adds Gaerne to the Line Card

Gaerne is an Italian motorcycle footwear brand.

Turn 14 Distribution, Gaerne boots
Royal Enfield Introduces Global Rentals and Tours

The rental program extends to 60-plus destinations.

Other Posts

Segway Powersports and Octane Shift Gears With Strategic Financing Partnership

Effective, April 1, 2024, prime and non-prime consumers are eligible for financing on Segway’s entire range.

Octane, Segway Powersports
2024 Harley-Davidson Homecoming Festival Kicks Off in 100 Days

Tickets are on sale for Veterans Park headliners Red Hot Chili Peppers, Jelly Roll and HARDY.

Nitro Circus, Harley-Davidson Homecoming
MIC Statistical Annual Now Available

Get ahead of the motorcycle sales season.

Motorcycle Industry Council