Tucker Rocky/Biker’s Choice has announced that Charlie Hadayia Jr. has been named the new vice president of purchasing and merchandising. Hadayia has been with the company since 2011 when he was hired as the director of new business development before taking on the role of senior director of merchandising. The announcement comes on the heels of changes in the company’s senior leadership team.
“The new role allows my team and I to continue our never-ending effort of building the most comprehensive portfolio of products that our customers, and in turn their customers, want,” says Hadayia. “From there, our interaction with dealers will incorporate more education on the products they need, giving us the opportunity to teach them not only about the product itself, but also help them understand how to stock their dealerships based on the needs of the consumer.”
Hadayia came to Tucker Rocky/Biker’s Choice from S&S Cycle. He was instrumental in bringing Twin Power back to the market in 2013, now lead by Brand Manager James Simonelli, and Tucker Rocky published the first Twin Power catalog in over thirty years.
“Charlie’s experience and knowledge in the powersports industry made him the perfect choice for this position. We are truly excited for what the future holds for both him and the Tucker Rocky/Biker’s Choice family,” said Eric Cagle, president.
