Biker’s Choice Addresses Top Requested H-D Mod with Lowering Kit for Tourers

The new Biker’s Choice Lowering Kit for Harley-Davidson touring bikes is the most economical way to attain a lower seat height.

Biker’s Choice Adds Lift Kits to Lineup

Biker’s Choice line of parts for Harley-Davidson Tri Glide and Freewheeler trikes now includes a lift kit, one of the products most requested by H-D trike owners.

Tucker Rocky Issues Letter to Dealers About Bankruptcy Status

Kenan Ikels, vice president of Tucker Rocky, recently issued a letter to dealers regarding their Chapter 11 status as they plan to emerge from it in Q1. The company filed Chapter 11 bankruptcy in November and has been working with vendors and creditors to restructure their debt.

Tucker Rocky Now Distributing Factory Effex Apparel

Located in Valencia, CA, Factory Effex offers riders officially licensed apparel consisting of hats, t-shirts, hoodies, jackets, back packs and more.

New Twin Power Lubricants Ready for American V-Twins

Manufactured, blended and bottled in the USA from 100% U.S. sourced components, the new line of Twin Power lubricants is ready for the demands of American V-twin motorcycles.

Charlie Hadayia Jr. Takes New Leadership Role at Tucker Rocky/Biker’s Choice

Tucker Rocky/Biker’s Choice has announced that Charlie Hadayia Jr. has been named the new vice president of purchasing and merchandising.

Tucker Rocky Taps New Technology and Data Team to Lead Growth

Troy Rochat has joined Tucker Rocky as a vice president and will lead this strategic organization. Troy brings more than 25 years of experience in distribution operations and information technologies.

Q&A With MAG CEO Andy Graves

In a follow up to our Executive Interview in May with Tucker Rocky President Eric Cagle, we spoke to MAG’s CEO Andy Graves to ask some questions that were outside of Eric’s realm.

Speed and Strength Critical Mass Apparel Line

MAG/Tucker Rocky/Bikers Choice has introduced the Speed and Strength Critical Mass line as part of the 2017 Rage With The Machine collection. It features the SS1600 helmet, armored vest, reinforced moto shirt, and armored jeans.

Tucker Rocky / Biker’s Choice 2017 Helmet & Apparel Catalog

Tucker Rocky | Biker’s Choice has announced that the new 2017 Helmet & Apparel Catalog is now available online. This year’s catalog features 912 pages of rider apparel and accessories

Bates Footwear Powersports Line Now Available Through Tucker Rocky/Biker’s Choice

The full Bates Powersports Line, which includes the Adrenaline, Beltline, Taser and Marauder boots, will be available through Tucker Rocky/Biker’s Choice dealers beginning in March 2016.

Biker’s Choice Adds Chopper Kings Handlebars To Product Line

Biker’s Choice has announced the addition of Chopper Kings handlebars to its product line. Fifteen styles of Chopper Kings bars will now be available in the United States by the end of February and exclusively distributed by Tucker Rocky/Biker’s Choice.