MotoAmerica Names Dainese and AGV as Official Safety Partners
MotoAmerica has announced that it has signed an agreement with Dainese and AGV that will see the premium motorcycle apparel brands serving as Official Safety Partners and Supporting Partners of the 2016 MotoAmerica AMA/FIM North American Road Race Series.
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(From left to right) MotoAmerica partners Terry Karges and Wayne Rainey, AGV/Dainese Executive Vice President Roberto Sadowsky, and MotoAmerica partners Chuck Aksland and Richard Varner met at the Dainese/AGV headquarters in California yesterday.
MotoAmerica has announced that it has signed an agreement with Dainese and AGV that will see the premium motorcycle apparel brands serving as Official Safety Partners and Supporting Partners of the 2016 MotoAmerica AMA/FIM North American Road Race Series. As a component of the agreement, Dainese and AGV will serve as members of a newly formed Safety Council with the objective of maximizing the safety of motorcycle racers both on and off track.
In addition to placing trackside branding at every round and participating with MotoAmerica in an advertising campaign, Dainese and AGV will have pop-up stores at a number of MotoAmerica rounds, including Circuit of The Americas in Austin, Texas (April 8-10); Road America in Elkhart Lake, Wisconsin (June 3-5); Barber Motorsports Park in Birmingham, Alabama (June 10-12); and Mazda Raceway Laguna Seca in Monterey, California (July 8-10).
Dainese and AGV are also expanding their sports marketing program with MotoAmerica and plan to have a rider-support representative on hand at all rounds to handle the apparel needs of sponsored racers.
“It’s good to see Dainese and AGV supporting MotoAmerica again this year,” said MotoAmerica President and three-time 500cc World Champion Wayne Rainey. “Making our sport as safe as it can be is vital to all of us and having Dainese and AGV on board with us as a safety partner shows their commitment to both our riders and our series.”
“Dainese and AGV partnered with MotoAmerica in their first year, and I’m very pleased to expand our relationship for 2016,” said Roberto Sadowsky, Executive Vice President for Dainese and AGV in North America. “We fully support their commitment to growing road racing from the grassroots up, and we see the series as an effective vehicle for continuing to grow our brands in North America.”
Meagan Kusek is the editor of Motorcycle & Powersports News. Since 2016, she has been covering various aspects of the B2B automotive markets, including professional carwashes, auto dealerships, motorcycle/powersport dealerships and collision repair shops.
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