Velocity, Inc. Awarded Agency of Record for SBS Friction North America

After securing Chris Jensen as the new brand manager in 2015, SBS sought out an agency of record that would partner with corporate and North American operations to provide in-industry consulting and marketing / brand direction within the unique riding segments available within its market.

“We hired Velocity due to its long history and knowledge within the riding community, and trust their expertise in executing the deliverables needed to re-focus the brand and develop market share.” Christel Munk Pedersen – Sales Director / CSO

Velocity has a 20+ year history within the powersports industry serving dozens of brands such as Pirelli, Metzeler, Schuberth, VP Fuels, Dirico, to name a few, and its depth of experience will serve SBS well as the agency helps build the foundation that they will rely on moving forward.

“It is always rewarding to expand our client portfolio and especially with European brands, as we truly understand the brand characteristics and how to best translate them in to a North American success story.” Robert W. Hudepohl Jr. – Managing Partner & Creative Director

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.