SBS Returns as Progressive AFT Official Brake Sponsor

SBS first joined as an official partner in 2018.

SBS, American Flat Track, AFT
Brands That Shine to grow SBS presence in the U.S.

Shine will travel the country, directly representing SBS in dealerships and trade shows.

Brands That Shine
SBS Brakes Partners with the S&S Cycle Racing Dynasty

Racing is a delicate balance of horsepower and braking.

SBS, S&S Cycle
Tucker Announces Partnership with SBS Friction

Tucker Powersports has launched a new partnership with SBS Friction, the world’s largest producer of motorcycle brake pads and brake products. The relationship gives Tucker rights to distribute SBS’s entire line of brakes, brake pads and clutch components.   “We’re delighted to partner with SBS Friction. This is an important product category for us and for

Brembo Completes Acquisition of SBS Friction A/S

Brembo announced it has completed its acquisition of SBS Friction, a Danish company that develops and manufactures very innovative and eco-friendly sintered and organic material brake pads for motorbikes.

Brembo Acquires SBS Friction

The transaction will allow the integration of such a strategic component as brake pads in Brembo’s current product range, with particular attention to the environment, and further strengthening Brembo’s leadership in the motorbike sector.

SBS Releases New BMW Dynamic Racing Concept Brake Pads

SBS released several new brake pad options for the new BMW models including two racing-only brake pads.

SBS Announces Brand Platform Change

The company says its new brand and messaging updates will support its sales initiatives and further communicate the SBS brand to the powersports industry.

A New Generation of Stopping Power from SBS

SBS has announced the introduction of the SP EVO Sinter brake pad. These new pads meet the current challenges of high performance bikes with a sintered pad developed to meet modern bike technology.

Upselling Brakes

In the early days of motorcycling, brakes were applied by sticking your foot out to stop. Then in 1902 Steffey Motorcycles of Philadelphia employed a spoon brake on the front wheel. This system essentially pressed a steel plate against the tire to slow the bike down. It was not very efficient but it was better

Modern Brake Technology for Classic Bikes

Designed for classic road racing, SBS Dual Carbon Classic (DCC) racing pads are modern technology for serious historic racers.

SBS is Back in Daytona Permanently

On the heels of the 75th Annual Bike Week in Daytona, FL, SBS has announced that it has moved into its new North American offices in the heart of the action – Daytona Beach.