AIMExpo and MIC Partner to Provide Enhanced Member Value at AIMExpo

The American International Motorcycle Expo (AIMExpo) and the Motorcycle Industry Council (MIC) have announced a partnership to support the industry at AIMExpo, this October 16-19 in Orlando.

MIC members attending AIMExpo – including dealers, manufacturers, distributors, aftermarket companies, and allied trades – will receive special benefits during the show. Exhibitors who are MIC members will be able to take advantage of special pricing on a variety of show related items, including services provided by show contractor Brede Exposition Services, special sponsorship opportunities, and more. Dealer members will enjoy expedited show registration, badge pick up, and important market research available through the MIC.

The MIC’s Dealer Advisory Council, made up of leading dealers across the country representing several brands, will also be meeting at AIMExpo.

"This partnership dovetails perfectly with AIMExpo’s goal to add value to the industry with its energetic and effective platform that brings all constituents of the motorcycle and greater powersports industry together in one place, at one time," said Mike Webster, President, Marketplace Events Trade Show Division. "Through this collaboration we can showcase the immense value the MIC brings to the industry for exhibitors and dealers who have yet to join, while providing special benefits to each group."

"Working together with AIMExpo, we’re able to support the membership with a business center for a variety of on-site needs, while demonstrating key benefits of membership to those interested in supporting the industry by joining the MIC," commented Scot Begovich, MIC Sr. VP of Membership Services. "We will also be providing the membership with new market research and announcing some exciting new programs benefitting the industry.”

In conjunction with this partnership, the MIC also announces an incentive of 25 percent off 2015 membership dues for all new companies that join the MIC during AIMExpo. Please visit the MIC Business Center (Room 204 B&C) during AIMExpo for more information.

For more info: AIMExpoUSA.com.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.