Harley-Davidson is kicking off the 74th Annual Sturgis Motorcycle Rally in the Black Hills of South Dakota with a full arsenal of activities and events that will electrify all motorcycle enthusiasts. The highly anticipated rally runs from Saturday, August 2 through Saturday, August 9.
With activities, rides and demos scheduled throughout the week, Harley-Davidson created a free mobile app to help attendees navigate all the action. Harley-Davidson will also showcase Project LiveWire, Harley-Davidson’s first electric motorcycle, along with its brand-new Street 750 motorcycle.
“This year’s Sturgis Rally is set to be the biggest one yet,” said Kris Schoonover, Manager of Event Strategy and Execution at Harley-Davidson. “We’ve got a packed schedule of events and entertainment all week long. Sturgis riders will have the chance to provide feedback on Project LiveWire and check out our brand-new Street 750, which is available at dealers now. We’re confident our fans won’t be disappointed.”
To help navigate the full week of Harley-Davidson activities, attendees can download the new free H-D mobile Sturgis event app. The app features the complete Harley-Davidson Sturgis event schedule, maps, H.O.G. experiences, a dealer locator, plus optional push notification updates with the latest info riders need to get the most out of Sturgis. Fans can search H-D Events Sturgis on iTunes or GooglePlay to download the app, and use #sturgis to share their experiences.
Harley-Davidson also will rock two different event locations during the Sturgis Motorcycle Rally – Black Hills Harley-Davidson (I-90 Exit 55, north of Rapid City) and 3rd & Lazelle Street (Downtown Sturgis) – where fans can enjoy a variety of free activities and entertainment.
Black Hills Harley-Davidson:
· Harley-Davidson Motorcycle Test Rides
· Harley-Davidson MotorClothes
· H-D1 Fit Shop
· Project LiveWire
3rd & Lazelle Street:
· Project LiveWire
· New Motorcycle Stunt Show
· Weber Mobile Grill Academy
· Craftsman Garage Station
For a complete listing of Harley-Davidson events at the 2014 Sturgis Rally, download the new mobile app or visit www.h-d.com/sturgis.
