While Father’s Day is meant to celebrate fatherhood and family, new data shows most American dads aren’t feeling the love. This year, Harley-Davidson rides to the rescue with a list of fresh ideas for unique Father’s Day gifts to let dad know how cool we think he really is.

 

A few lucky dads will also win upgraded gifts in exchange for sharing photos of past year’s flubs on Twitter or Instagram and tagging the post with #HDGiftSwap.

 

The survey, commissioned by Harley-Davidson, interviewed more than 1,200 American dads about their Father’s Day gifts and experiences. The findings are clear that not all dads get their due on their day — the following are a few of their confessions:

 

· Nearly a third of American dads (32 percent) confess they’ve had family members who have completely forgotten about them on Father’s Day.

 

· More than half (57 percent of fathers) confessed to receiving a Father’s Day gift they did not like.

 

· More than half of dads surveyed (53 percent) said they’d received gifts they wanted to return. Perhaps that’s because more than half of the dads also confirmed they’ve received the same type of Father’s Day gift more than once.

 

Through June 15, the Harley Gift Swap invites dads to share on Instagram or Twitter the strangest, goofiest or worst Father’s Day gifts they’ve ever received. When they tag it #HDGiftSwap, Harley-Davidson will surprise a select few dads with free gear.

 

For more Father’s Day gift ideas, visit: www.H-D.com/fathersday.