Why We Ride, the #1 Motorcycle Film in America, has partnered with Moto Media XXX to bring the “Moto Media XXX Custom Village” to each AMA Pro Road Racing event this year. Race fans attending the “Subway Superbike Double Header” at Road America in Elkhart Lake, WI May 31st – June 1st will be treated to a display of custom and vintage motorcycles, art and photography, games and giveaways, and the chance to interact with pro racers.

 

Race fans will also be able to view Why We Ride at Moto Media XXX Custom Village, and will be able to purchase DVD copies to share with their families and friends.

 

“We first came together with Moto Media XXX at Daytona Bike Week,” says Bryan H. Carroll, producer/director of Why We Ride. “It was evident right away that Sasha and Bree are both so passionate about motorcycling and more importantly the community aspect. We are happy to help them enhance the experience for race fans with Moto Media XXX Custom Village.”

 

This time around, Moto Media XXX Custom Village will feature bikes from Wisconsin, Michigan and Chicago area builders like Analog Motorcycles, Morrie’s Place, Retrospeed and Wrench Tech Racing. A new Moto Art corner will be installed in the Village and will feature the work of acclaimed photographers Yve Assad and Elizabeth Raab. The Chicago Ton Up Club will be leading rides from the Chicago area and will host the Fan Bike Show, in which fans can enter their bikes at the show to compete for custom trophies. Winners will be selected on Sunday, so be sure to stop by Moto Media XXX Custom Village after the race to see which bikes win.

 

“The personalities and ideals that go into creating something like Moto Media XXX Custom Village are what drove us to create Why We Ride,” said James Walker, the film’s producer. “Some might see the artistry and passion of the custom and vintage bike world and wonder how it could relate to the technology and adrenaline that fuels the racing world, but bring them together at an event like this and you’ll find that both will speak to motorcyclists of all kinds in their own way.”

 

For more information on this and other Moto Media XXX events, visit www.motomediaxxx.com. Find out how to watch or buy Why We Ride by visiting WhyWeRide.com.