Schuberth North America has hired motorcycle industry veteran Peter Meade as the new National Sales Manager. Meade has over 25 years of experience as a retail executive working both in and outside of the motorcycle industry, and has enjoyed successful dealer-vendor relationships while managing one of the top ten BMW motorcycle dealers in the country.

 

“We are very excited to have Peter as a part of the Schuberth team,” said Schuberth North America Vice President Randy Northrup. “His expertise in sales strategy will be a great asset for us, and his experience developing brands in other markets will bring us new insights into how to best grow our own product categories.”

 

Meade is a lifelong motorcyclist, having owned motorcycles from numerous brands over the years including BMW and Ducati. After gaining experience in apparel retail with large national brands like Ralph Lauren and the Limited Brands, Meade pursued his passion and brought his sales and merchandising talents to the motorcycle business.

 

Meade spent 5 1/2 years as the general manager of parts, accessories, apparel and Internet development at Bob’s BMW in Jessup, Maryland, one of the top 10 BMW dealers in America. He will draw on this experience to not only develop sales programs but to work with Schuberth dealers throughout North America.

 

“I’m very excited to make this transition from the dealer side of the business to help represent a strong and storied brand like Schuberth,” Meade said. “The timing couldn’t have been better with the addition of the Held line, and I’m looking forward to developing strategic sales programs and promotions for both of these premium brands.”