Advanced Innovative Technology Introduces the TrakMotive Brand

Advanced Innovative Technology is integrating the TrakMotive name as the primary product brand. This branding concept is introduced to better reflect the company's forward-thinking manufacturing and corporate philosophy of providing the most technologically advanced automotive, truck and ATV/UTV aftermarket parts available.

Advanced Innovative Technology, a recognized manufacturing leader of automotive, truck and ATV/UTV aftermarket axles as well as automotive aftermarket window regulators, has announced the introduction of the TrakMotive brand name.

With customers across the United States and Canada, the company is integrating the TrakMotive name as the primary product brand. This branding concept is introduced to better reflect the company’s forward-thinking manufacturing and corporate philosophy of providing the most technologically advanced automotive, truck and ATV/UTV aftermarket parts available.

"Today’s unveiling of TrakMotive marks a significant milestone for the company, its employees and our valued customers," states Dan Hough, President, TrakMotive. "The TrakMotive name embodies our proven ability – and our continued commitment – to move forward with dedication, drive and a strong allegiance into key automotive, off-road and rough-terrain vehicle aftermarket sectors.”

“Growth stimulates change. The new TrakMotive brand identification accurately reflects our progressive technology position, measured manufacturing advancements and standardized brand representation for the company and its’ products.” Hough concludes, “As a result of focusing on long-term and sustainable product development and branding concepts, TrakMotive is positioned as a leading resource for our customers in the automotive and powersports industries.”

To further support the growth and depth of the TrakMotive brand in the Canadian provinces, Advance Innovative Technology will be opening the new A.I.T. Automotive Canada Distribution Center, in Mississauga, Ontario on June 1, 2014.

Beginning 5/14, the company has launched a new website to support the TrakMotive brand name change: www.trakmotive.com. Effective immediately all future business activity, will be conducted using the new brand name TrakMotive and there has been no change in the company’s management or ownership.

The boards of the Motorcycle Industry Council (MIC), Motorcycle Safety Foundation (MSF), Specialty Vehicle Institute of America (SVIA), and the Recreational Off-Highway Vehicle Association (ROHVA) voted unanimously to appoint Scott Schloegel as acting president and CEO of the associations. Diana Sanchez was appointed acting chief operating officer.

Schloegel and Sanchez, whose appointments are effective immediately, will also continue to serve in their current roles as senior vice president of government relations and vice president of operations respectively. The interim leadership was selected to ensure a seamless transition as the associations’ search committee continues to conduct a comprehensive review of the position of president and CEO, and a subsequent search to replace outgoing President and CEO Erik Pritchard.