Massimo Will Return as OEM Partner for 2014 AIMExpo

The American International Motorcycle Expo (AIMExpo) and Massimo Motor Sports, have announced that the rapidly expanding ATV and UTV manufacturer will return as an OEM partner at the 2014 event, scheduled for October 16-19 at Orlando’s Orange County Convention Center. As one of the key vehicle exhibitors at last year’s inaugural AIMExpo, Massimo intends to activate its presence at AIMExpo this year by unveiling a new, domestically designed sport/utility class product.

While AIMExpo’s all-inclusive platform proved to be a success for Massimo and its ability to reach the trade, media and consumer segments of the powersports marketplace, the company’s real engagement with attendees came at the innovative AIMExpo Outdoors space. Massimo’s latest four-wheel products were available for demos and will continue to play a pivotal role in the company’s involvement in 2014. Additionally, Massimo will conduct a launch event as it unveils its latest product.

“We’re extremely excited to be a part of the 2014 AIMExpo. Last year’s show helped kick off a year full of tremendous growth and success for the Massimo brand,” said Dylan Smith, National Sales Manager. “This year we’ll have a larger presence at the event and we will be formally inviting current and potential dealers, as well as media, to participate in our new product launch and have some fun at a special social gathering.”

Massimo will again offer demo rides of its latest products at AIMExpo Outdoors over the course of the event’s four days. Demo participants will receive free Massimo camouflage promotional gear and a discount code for future purchases.

With over 230 exhibitors already committed to AIMExpo in 2014 and the addition of returning exhibitor Massimo Motor, the event continues to cement its place within the powersports marketplace. Exhibitor numbers and interest continues to grow each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697).

For more info visit: AIMExpoUSA.com

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.