AMA Members Can Get 15 Percent Discount on ColorRite Products

ColorRite, known for its line of color-matched paints for motorcycles, is the American Motorcyclist Association’s newest member benefit partner, offering a 15 percent discount on products exclusively to AMA members.

“AMA members put on a lot of miles, and that can mean the occasional paint chip or the need to repaint bodywork on their motorcycles, which is why we’re pleased to welcome ColorRite to the AMA’s collection of value-driven member benefits,” said Jim Williams, the AMA’s vice president of industry relations & business member programs. “When it comes to getting a paint job done right, with exact-match colors, ColorRite delivers.”

With a full range of products for motorcycles, ATVs, marine and more ranging from touch-up pens and bottles to aerosol sprays and professional-size cans, ColorRite makes it easy to find the right color for your bike.

“We’re excited to partner with the AMA in 2014 and beyond,” said ColorRite General Manager, Marty Estes. “We’ve produced OEM-matched paints for over 25 years and are confident AMA members will enjoy the discount and appreciate our quality products.”

The company’s website at www.colorrite.com offers a complete database of OEM color-matched paint for body parts and frames, which users can narrow by entering the year, make and model of their machine. The website also features how-to tips, tricks and videos.

AMA members can access the new discount by obtaining a special discount code in the Members Only area of AmericanMotorcyclist.com, and using it during checkout on www.colorrite.com.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.