American International Motorcycle Expo Now Four Days

Marketplace Events Motorcycle Group, producer of the American International Motorcycle Expo (AIMExpo), has announced the 2014 show will be a four-day event held on October 16-19, 2014. Last year’s inaugural event was five days.

In the short time since the launch of AIMExpo, show management has received a significant amount of feedback from the powersports industry hailing the event as much needed and an overwhelming success. Based on input received, and keeping with AIMExpo’s mission of providing the most effective and efficient platform for B2B and B2C commerce, AIMExpo will be streamlined by one day.

Orlando, FL’s Orange County Convention Center remains the host venue for the event. Exclusive trade and media days will be held on Thursday and Friday (October 16 & 17) with the show expanding to include consumer attendees on Saturday and Sunday (October 18 & 19).

AIMExpo is powersports’ only combined trade, media and consumer event in North America.

“Since the beginning, a core goal has been to serve as a catalyst for change,” said Larry Little, General Manager, Marketplace Events Motorcycle Group. “This means listening and responding to the needs of the industry. Our post show surveys of exhibitors, trade and consumer attendees, coupled with the extensive conversations we have on a daily basis with our customers and partners, clearly pointed us to the decision to go to four days.”

The new four-day format will ensure AIMExpo remains a highly-productive and well-organized event while increasing the efficiency and cost effectiveness for all participants.

The inaugural AIMExpo featured 392 exhibitors including manufacturers and distributors Yamaha, Erik Buell Racing, Suzuki, KYMCO and Tucker Rocky/Biker’s Choice, among others. AIMExpo 2014 has already booked over 200 exhibitors and is on track to surpass the launch year in both size and scope.

PowerSports Business Institute @ AIMExpo, the events’ highly regarded industry education program, will also return offering attendees invaluable learning opportunities not found anywhere else. Additionally, Motorcycle & Powersports News, the event’s official media sponsor, will again be producing AIMExpo show publications including the Show Directory, Show Dailies and Souvenir Consumer Program.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.