Schuberth North America announced its "Trade-Up" program for the C3W women’s helmet. Women riders and passengers can trade in an old helmet to receive $150 off a C3W. 

"We have heard some complaints from women riders and passengers that standard helmets don’t fit well and feel too loose. We have also heard stories of women riders wearing hand-me-down helmets that aren’t even the right size. So, we wanted to create a program to encourage women to get out of those helmets and upgrade to the women’s C3W," said Sarah Schilke, Schuberth’s marketing and public relations manager. "We also hope that this program will encourage women to go into a dealership and be properly fitted in the right helmet for safety as well as comfort."  

The program runs through Dec. 31 and requires the trade-in of an old helmet to the dealer in order to receive the $150 credit off a new C3W. 

A dealer locator can be found at schuberthnorthamerica.com.