AIMExpo Rushes Onto The Scene With Turning Point

AIMExpo Champion Kenny Roberts

The AIMExpo kicked off yesterday with Turning Point, a fast-paced perspective on the history of the motorcycle and powersports industry, and a vision of its future.

The Chapin Theater was packed with media, dealers, manufacturers and OEM attendees who were welcomed with a rapid-fire video retrospective on the history of motorcycling and powersports.

AIMExpo Media Hub host Greg White of Greg’s Garage welcomed the crowd with his take on the inaugural show. “Today is about where we’re going next,” said White. “AIMExpo is what’s next in motorcycling and powersports.”

White’s statements were echoed in a video featuring interviews from industry leaders including Yamaha’s Bob Starr, the MIC’s Tim Buche and Tim Calhoun of LeoVince, among other influential supporters of the AIMExpo.

AIMExpo vice president and general manager Larry Little then offered his perspective on the show and the industry. “We believe [AIMExpo] represents the next turning point in the industry,” said Little. “I want to be part of the solution that helps our business grow. AIMExpo is that solution. A totally new platform that brings us all together in the right place at the right time. [AIMExpo] is the next Turning Point in our industry and this is just the start.”

Turning Point concluded on a crescendo as the crowd exited the Chapin Theater to follow AIMExpo Champion Kenny Roberts to the exhibition hall doors where he blared the horn of his custom Star Bolt by Yamaha to officially open the doors of the show.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.