Under wraps from the public for months, EBR finally lifted the covers on its latest creation — the 1190RX Sportbike — to a crowd of journalists gathered on Day 1 of AIMExpo in Lecture Hall W300. 

The new 185-hp street-legal V-Twin superbike boasts a broad, smooth powerband and weighs only 419 lbs., one of the lightest in its class. The company also announced its dealer plan for the new model, which will have an MSRP set at $18,995 and 180-day free floor planning. According to Gary Pietruszewski, vice president, global sales for EBR, "For about the price of an economy car, you can have a world-class performance sportbike."

While the EBR name may not be familiar to everyone, it is an all-American success story, with roots reaching back to 1973.

"This is the culmination of decades of dedication, innovation and teamwork," said founder Erik Buell. "We have been working to create a pure rider’s machine and a true world brand." A direct descendant of EBR’s race-bred limited edition 1190RS Superbike, this world-class machine combines race-winning technology with road-ready necessities … like the lights. 

While the 1190RX shares its race-only sibling’s 1190cc engine and many of EBR’s exclusive performance and handling-enhancing features, it is still street legal in all 50 states. This bike was created to “tame the wildest roads and rouse the most demanding riders,” according to EBR.

An icon in his own right, Erik launched EBR by being named Motorcyclist magazine’s “Motorcyclist of the Year” in 2011, and Cycle World named the 1190RS “Superbike of the Year” in its annual 10 Best Awards in 2011. On-track success in 2012 saw EBR team riders Geoff May and Danny Eslick putting the bikes in contention at every AMA Superbike race that season.

Now, EBR is looking for riders to take it to the streets. “From the heartland and the heart of America, these are extraordinary motorcycles that discerning riders everywhere will be passionate to own," summarizes Buell.