Ski-Doo Celebrates 3 Millionth Vehicle Production Milestone

BRP is celebrating production of its 3 millionth Ski-Doo snowmobile, the 2014 Ski-Doo Summit X E-TEC 800R model, in its Valcourt, Québec, manufacturing facility — 54 years after the Ski-Doo snowmobile was born in 1959.

"From design to engineering, to the assembly line via marketing, sales and many more, BRP employees have made this milestone possible by striving for quality, innovative and industry-leading products that continually reinvent the sport," said José Boisjoli, BRP president and CEO. "I want to thank all of them for their hard work, commitment and dedication over the years. Without them, this accomplishment would not have been possible."

The millionth snowmobile, a 1974 Ski-Doo T’NT Everest 440 model, was produced 40 years ago. It’s been 20 years since the second millionth sled was produced, a 1994 Ski-Doo Summit.

Snowmobile No. 3,000,000 was originally destined for the European market. It will instead join the two other "million-club" Ski-Doo sleds at the J. Armand Bombardier Museum in Valcourt.

"All our employees, but particularly the ones in Gunskirchen, Austria, and Valcourt, Canada, have made us the world leader on snow," said Gerd Ohrnberger, vice president and general manager of BRP’s Product Engineering and Manufacturing Operations division. "They are the best in the world at designing and manufacturing engines and vehicles."

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.