Powersports Sales and Marketing Veteran Joins Acorn Woods Communications

Ron Benfield has joined the Acorn Woods Communications (AWC) management team. AWC is a boutique advertising and marketing agency specializing in providing public relations, advertising, social media, Web and marketing services to the powersports industry.

Benfield brings more than 20 years of experience in the motorsports industry, with expertise in sales and marketing.

“I am very excited to be part of such a great agency at Acorn Woods Communications,” he said. “To have the opportunity to partner with Owen and the team is one of the highlights of my career. I look forward to bringing my vision of a vibrant motorsports industry to our valued business partners.”

Benfield comes to AWC from Saddlemen, where he spent several years as director of sales and marketing. There, he expanded the business with new company branding and energized its distribution network. Prior to his position at Saddlemen, Benfield gained OE experience in motorsports working with brands such as Mitsubishi and Hyundai before joining American Suzuki as accessory manager for motorcycle and marine divisions.

“We are really lucky to have Ron joining our group,” said Owen Provence, president of AWC. “His history in the industry, background in sales and marketing, and passion for the sport will perfectly complement our services and will allow us to help our clients reach new heights.”

Currently, AWC clients include LeoVince USA, Galfer USA, Saddlemen, All American Rider, PSR Performance Products, GBC Motorsports and Dubya.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.