fbpx

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
Motorcycle & powersports news
Motorcycle and powersports content for dealers, professionals and enthusiasts
Business Management

What Makes Your Dealership Unique?

Is your business family-owned? Do you have some sort of specialty or "niche" market you cater to? What about a calendar jam-packed with events for customers? Play up your uniqueness to set you apart from the competition.

Avatar
By Heather Blessington
Published:

how’s that for ROI?

Related Articles

Road Track and Trail: The tagline accompanying this dealership’s name is central to their marketing strategy since it states their unique value proposition plain and simple: The World’s Largest Pre-Owned Powersports Dealership. Road Track and Trail is located in a small town outside of Milwaukee, Wis., but this doesn’t deter Chicagoans from taking a drive up to check out their inventory — precisely because the tagline promises that the trip will be worth their while.

I hope these examples have provided you with some new ideas to ponder for your dealership’s marketing strategy. Keep yourself focused on what makes your dealership unique and you are sure to achieve success.

Award-winning blogger and CEO of Duo Web Solutions, Heather Blessington is a nationally-renowned speaker on social media marketing and a digital marketing veteran. Her company provides MPN monthly columns focused on best practices in Web marketing for powersports dealers.

You May Also Like

Digital leads
MPN talent panel, AIMExpo 2024
MPN Digital retailing panel, AIMExpo 2024
Business Management

NPA Pre-Owned Market Update: February 2024

Average wholesale prices continue to improve, reflecting dealer sentiment and demand for pre-owned.

Jim Woodruff
By Jim Woodruff
Contributor Jim Woodruff of National Powersports Auctions covers what is really being sold to dealers in the wholesale market, and follows the trends in average wholesale pricing from data NPA collects during its auctions.
Published:
National Powersport Auctions, NPA, Market Report

Pre-Spring Fever

Spring is right around the corner, and much like January, February has continued to produce strengthening price metrics. While we've been very transparent about concerns over elevated levels of new and non-current inventory, average wholesale prices (AWP) through the lanes continue to improve, reflecting dealer sentiment and demand for pre-owned. With trades and street purchases becoming more difficult to source, the auction remains the dealers’ No. 1 source for used products.

Read Full Article

More Business Management Posts
Establishing the Right Pay Plan for Your Dealership’s F&I Team

In an industry where skilled F&I professionals are in high demand, an attractive, fair and equitable pay plan becomes a key tool.

By JD Baker
Motorcycle dealership F&I
Maximize Every Sale With F&I and PG&A

This recorded AIMExpo education track discusses how the bike is just the start of the sale.

By Greg Jones
MPN F&I panel, AIMExpo 2024
Elevating Your Sales Game Through Parts Packaging

Breaking down the art and science of a well-designed, customer-focused, profit-friendly parts package.

By Maggie Stevens
Unleash Your Experts: How to Be a Long-Tail Resource for Powersports Enthusiasts

Closing deals and providing service are a dealer’s bread and butter, but your dealership has far more to offer.

By Susan Medrano
dealership employees

Other Posts

The Critical Role of F&I Manager Performance Plans

The performance of F&I staff is critically important in today’s market because the days of passive order-taking are long gone.

By JD Baker
Cycle Trader and ATV Trader Expand Buy Now, Digitizing All Finance and Purchase Steps

The expanded Buy Now platform fast-tracks financing and sales for both dealers and buyers.

By Meagan Kusek
Arctic Cat Spring Sales Event

Now through April 30, get up to 17% off Arctic Cat parts, gear and accessories.

By Meagan Kusek
Spring Sale
Building a Growth Stategy With a Powersports Playbook

Success isn’t a fluke, and it’s not luck. It’s a strategy.

By Maggie Stevens