Hero MotoCorp to Invest $25 Million in Erik Buell Racing

The company has announced that it will purchase a 48.2 percent stake in EBR, and the transaction will take place over the next nine months. The objective for Hero MotoCorp is to build up a line of better powered sports motorcycles than its competitors in India, including Honda.

If a powersports dealer cares about it, MPN covers it.

Published: Jul 3, 2013

Hero MotoCorp Ltd. has announced that it will purchase a 48.2 percent stake in Erik Buell Racing Inc. (EBR) for $25 million. The transaction will take place over the next nine months.

The objective for Hero MotorCorp is to build up a line of better powered sports motorcycles than its competitors in India, including Honda. The Indian motorcycle market of sports motorcycles is still a low-volume segment, but the company sees it as a high-margin market with rapid expansion potential.

Hero MotoCorp hopes that this partnership will allow EBR to dominate the Indian sport bike marketplace while helping to sell the models in Europe and the U.S.

Parts Unlimited Welcomes New South Central Region Sales Rep

Joby Windmiller comes with several years of powersports industry experience.

By Meagan Kusek

Meagan Kusek is the editor of Motorcycle & Powersports News. Since 2016, she has been covering various aspects of the B2B automotive markets, including professional carwashes, auto dealerships, motorcycle/powersport dealerships and collision repair shops.

Published: Apr 19, 2024

Parts Unlimited has announced the newest sales rep for the South Central region covering Missouri and Arkansas: Joby Windmiller.

Windmiller comes to Parts Unlimited with several years of powersports industry experience, including sales and marketing at the distributor level. He started riding at a young age and has competed in motocross, hare scrambles and road racing. He currently enjoys motocross track days, woods riding and dual-sport adventures and is a Charter Life Member of the American Motorcycle Association.