Yamaha Motor Corp. Raises $60,000 for Feed the Children Oklahoma Relief Fund

Due to the recent tragic events in Oklahoma, Yamaha spurred its employees and dealer network to action at its recent national dealer meeting in Las Vegas. Racing memorabilia, including helmets, leathers, gloves, autographed racing bodywork and more, was auctioned off to attending dealers. All of the money raised will go to the relief fund.

Yamaha Motor Corp. U.S.A. recently raised $60,000 through generous donations from its dealers at a charity auction to benefit the Feed the Children Oklahoma Relief Fund.

Feed the Children is one of Yamaha Motor Corporation’s official corporate charities. Due to the recent tragic events in Oklahoma, Yamaha spurred its employees and dealer network to action at its recent national dealer meeting in Las Vegas. Racing memorabilia, including helmets, leathers, gloves, autographed racing bodywork and more, was auctioned off to attending dealers. All of the money raised will go to the relief fund.

“Yamaha is proud to support the Feed the Children Oklahoma Relief Fund, and honored to work with such a great network of dealers who are ready and willing to help those in need,” said Bob Starr, general manager of national communications for Yamaha Motor Corporation U.S.A. “Yamaha dealers are huge racing fans, and they generously opened their wallets to bid on some very special memorabilia – all with a focus on helping provide relief to the victims of the terrible devastation that resulted from the tornadoes in Oklahoma.”

Yamaha has worked with Feed the Children for more than 10 years, raising several hundred thousand dollars and feeding tens of thousands of children. Feed the Children is an international and nonprofit relief organization that delivers food, medicine, clothing and other necessities to individuals, children and families who lack those essentials.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.