Longtime motorcycle industry sales and marketing exec Steve Veltri has signed on as director of sales for Mustang Motorcycle Products after a brief stint in the wholesale irrigation business. V-Twin dealers will recognize Veltri from his time as the VP of sales & marketing for Custom Chrome for more than a decade.

In his new role, Veltri will serve as the brand’s sales advocate by visiting distributors and dealers, conducting ride-alongs with sales reps, and leading training sessions. "My mission is to make the motorcycle market aware of the new Mustang: clean, class, comfort," he said.
 
With more than 30 years serving the motorcycle market, Mustang has established itself as a leading manufacturer of aftermarket motorcycle seats. “Now we have to focus on the ride ahead, and we feel the addition of Steve to the team will help us accelerate the brand’s evolution,” said Mustang Product Manager Matt Kulman. “Steve’s experience with distribution, business development, strategic planning and leadership in both the metric and V-Twin market really make him the perfect candidate.”
 
However, it was Veltri’s work with a network of more than 5,000 Harley-Davidson franchises and independent dealers around the world that solidified his opportunity with Mustang. After starting with CCI as a sales rep in 1991, he fast-tracked through the ranks, becoming a regional sales manager, national sales manager, VP of sales and ultimately VP of sales & marketing for the distribution giant. “Quite simply, he has the skills and the contacts that Mustang needs to add to the mix moving forward,” said Mustang Marketing Director Marilyn Simmons.
 
“I’m excited to be back in the industry I’ve called ‘home’ for many years,” added Veltri. “The opportunity to help Mustang succeed in its strategic goals and expand the company’s reach with my industry friends is a unique opportunity… and one I couldn’t refuse.”