Erik Buell Racing to Host Dealers at American International Motorcycle Expo

The American International Motorcycle Expo (AIMExpo) recently announced that Erik Buell Racing (EBR) will be hosting its dealers at the inaugural event in October.

EBR joins an expanding list of motorcycle OEMs participating in AIMExpo, the powersports industry’s first combined trade, consumer and media event in North America. The event will take place Oct. 16-20 at the Orange County Convention Center in Orlando, Fla.

Since introducing its first street motorcycle – the 1190RS – in mid-2011, EBR has quickly become a highly-respected brand thanks to its integration of pioneering American technology to create innovative high performance machines that appeal to the highest level of global sportbike customers. Based in East Troy, Wis., EBR’s presence is built off a strong racing heritage and the unique vision of founder Erik Buell.

At AIMExpo, EBR will also display its newest motorcycles, which will add to the excitement of the award winning 1190RS model. The 1190RS has impressed the motorcycling world with multiple podium finishes in the 2012 AMA Superbike Championship.

"AIMExpo is adding excitement to the revitalized motorcycle industry, and is occurring at a great location and time, when dealers and riders are planning their purchases to be ready for the next riding season,” said Erik Buell. "We are delighted to join in this celebration of motorcycling."

By using the event to both showcase new product and gather its dealer body, EBR is taking full advantage of AIMExpo’s concept of bringing together the entire powersports industry including dealers, consumers and the press in one single venue for the first time in the United States.

“We’re thrilled to welcome Erik Buell Racing to AIMExpo in October,” said Larry Little, vice president and general manager of Marketplace Events’ motorcycle group. “EBR is a bright spot in the motorcycle landscape as the company’s beautifully crafted, premier motorcycles have resonated with motorcycle enthusiasts who have longed for a high performance, innovative American sportbike. We couldn’t be happier that EBR has chosen AIMExpo to assemble its dealer body while presenting both the company and its products.”

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.