VP Racing Fuels Adds Industry Veteran to Consumer Product Sales Team

VP Racing Fuels Inc. has appointed James Rugg as business development manager – automotive, consumer products to support its growing consumer market. “We’re pleased to bring on someone of James’ caliber and experience,” said Dennis Stanko, VP’s director – consumer product sales. “He has a broad and diverse background in all phases of the aftermarket industry, which we anticipate he’ll be able to leverage very effectively on behalf of VP.”

“I’m very excited about joining the VP team,” said Rugg. “From my time in the automotive aftermarket industry, I was very familiar with the VP brand and what it represented. Its reputation for technological innovation and top quality fuels is second to none, and VP is clearly bringing the same expertise and passion to its consumer products."

Rugg began his automotive career at the NAPA distribution center in Kent, Wash., where he progressed through several positions before being promoted to assistant sales manager in 1987. In 1989, he was promoted to sales manager at the distribution center in San Antonio where he was very successful at growing sales and improving market penetration. He was promoted to a new position in Dallas in 1992, where he was responsible for the training and development of all employees for a seven state region before moving up to operations manager for NAPA’s Houston distribution center in 1996.

Acting on a desire to return to sales in 1999, Rugg signed on with Royal Purple Lubricants as national sales manager. While with Royal Purple, Rugg covered all areas of the U.S. and Canada, growing sales by opening up and training new distributors and their sales people.

“VP’s Small Engine Fuel already has established a beachhead in the outdoor power equipment industry with incalculable growth potential,” Rugg added. “VP’s upcoming line of performance chemicals, including a fuel system cleaner, power boost and more, is sure to resonate with consumers already familiar with VP’s talent for achieving superior performance gains. When you have a foundation like the VP brand to build on, it will make my job that much easier — the value proposition speaks for itself.”

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.