Divas SnowGear Partners with Gamma Sales Inc.

Divas SnowGear has announced its Canadian partnership with Gamma Sales Inc. to distribute the brand for this coming winter. "We found that the Canadian market was very strong for us in the early stages of our business," said Wendy Gavinski, founder of Divas SnowGear. "The women recognized our business model of offering fashionable, yet functional apparel almost immediately before we had even advertised. Gamma is the leading powersports distributor in Canada and we couldn’t be happier to have them behind us as such a powerhouse."

Based in Ontario, Gamma Sales is a Canadian leader in the distribution of parts and accessories, boasting one of the largest networks of powersports dealers in Canada. "The women’s snow machine market is a segment that is growing at a rapid pace. I’ve paid close attention to Divas SnowGear and how they have targeted this new, niche market specifically and wanted to get involved to help our own business grow in this category,” said Dan Nowlan, Gamma’s product manager.

The 2013 Divas SnowGear line will be available through Gamma in the fall of 2012.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.