Bel-Ray Co. has announced that Huafeng “Bill” Shen, Ph.D., has assumed the role of director of technology.

A lubricant formulation expert and tribologist with more than 18 years of experience, Shen’s knowledge will serve him well in his new position. Shen has published more than 30 technical papers and presentations in various scientific journals and research and development forums around the world.

“Having trained under our founder and key inventor, Bill Kiefer, Bill Shen has long been a steady innovator in our research department, and took a key leadership role these past two years as we re-engineered our premier product line and developed key bio-degradable technology. An integral member of our leadership team, we anticipate Bill will continue to serve our industry in the development of cutting-edge product technology while also driving our development teams in the area of next generation mining lubrication, as well as powersports product initiatives” said Jennifer Liquori, Bel-Ray’s chief operating officer.

Shen has been with Bel-Ray since 1998, recently representing Bel-Ray on the NLGI Board of Directors. Shen received his Ph.D. in chemistry in 1997 from the University of North Texas, Denton, Texas, and did his postdoctoral research in University of Texas at Austin in Austin, Texas.

For more information about Bel-Ray Co., visit www.belray.com/powersports.