The core group behind the inaugural American International Motorcycle Expo (AIMExpo) continues to take shape for its October 2013 premiere, as Marketplace Events’ Motorcycle Group announces the hiring of Kerry Graeber as marketing director for the event. With over two decades of experience in the two-wheeled landscape, Graeber joins the Larry Little, Mike Webster and Cinnamon Kernes.
 
Graeber’s extensive marketing, advertising, and public relations experience in the motorcycle industry make him an outstanding addition to the AIMExpo group of industry veterans.  
 
“Bringing Kerry and his deep industry experience to the team is the key to the development of marketing programs for AIMExpo’s core constituencies and beyond,” said Little, vice president and general manager, motorcycle group. “He’s produced OEM dealer meetings, and showcased the promotional value of professional racing while interfacing with manufacturers, dealers, and consumers – all key experiences that will match his role in the Motorcycle Group perfectly.”
 
Graeber’s tenure within the motorcycle industry began at American Suzuki Motor Corporation, where he spent the bulk of his career developing his skill and knowledge of the marketplace. Following several years as a core management team member of AMA Pro Racing, Graeber has continued to lend his expertise to the industry in recent years and now brings 20-plus years of experience to help AIMExpo.
 
“I’m thrilled to be part of the AIMExpo team and look forward to helping bring this revolutionary event to the motorcycle community,” said Graeber.  “The American International Motorcycle Expo will energize the industry by being the first event of its kind in North America to gather everyone in the market in one place at one time.”
 
For more information about the AIMExpo, visit www.aimexpousa.com.