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2 Powersports Industry Veterans Strengthen Ranks of Motorsport Aftermarket Group

Motorsport Aftermarket Group named Mike Buettner interim CEO of MAG and Bob Peiser as Chairman of the MAG Board of Directors.


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Motorsport Aftermarket Group, the parent company for several leading powersport brands and distributor of aftermarket products and powersports retailers, named Mike Buettner interim CEO of MAG and Bob Peiser as Chairman of the MAG Board of Directors. Both senior leaders have extensive experience in the powersports industry and begin their new roles immediately.

Buettner is joining the MAG Board of Directors and serving as interim CEO until the search is completed for a permanent CEO. He previously served as MAG’s Chief Financial Officer and SVP of Finance and Administration from 2005-2007. His experience also includes Chairman of the Board for S&S Cycle and executive positions within Moog Automotive.

“I’m excited to come home and re-engage in the powersports market,” said Buettner. “I’m looking forward to seeing old friends and establishing new relationships. As guardian of some the most iconic brands in the industry, we must support not only the brands but also the industry. While the market is going through a transformation, our strong balance sheet, growing new product pipeline, and an employee base whose horsepower is about to be unleashed, I see only exciting times ahead.”

With fifteen years of CEO experience and as many years of board experience, Peiser is a natural addition to the senior leadership team as Chairman of the Board of Directors. He brings valuable knowledge from working with America’s Powersports Inc., a leading dealership group representing Harley-Davidson, Honda, Polaris, BMW and other OEMs, and strong aftermarket distribution experience.


“Like Mike, I am excited to join MAG and look forward to working with our entire management team to serve our vendors, as well as our dealer and rider customers during the industry’s transformation,” said Peiser.

Both leaders will join the MAG team at the 78th annual Sturgis Motorcycle Rally to meet dealers, vendors and customers. They will also participate in the American International Motorcycle Expo in October.

“The addition of these experienced leaders demonstrates the investor groups’ commitment to growth via leveraging powersports expertise,” said David Robbins, a member of the MAG Board of Directors and a managing director of Monomoy Capital Partners, one of the company’s major shareholders. “The fact that dealer registrations for the 2019 Tucker Dealer Show are already expected to be 20 percent higher than last year is proof that our dealer and vendor customers support our strategic direction.”

Link: Motorsport Aftermarket Group

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