SP Connect Appoints Ryan Lewis as National Sales Manager
Lewis joins SP Connect following a distinguished 20-year tenure in powersports.
Industry Veterans Marilyn Stemp and Steve Piehl Appointed to Sturgis Motorcycle Museum and Hall of Fame’s Board
Stemp and Piehl will begin serving on the board immediately.
Polaris Slingshot Introduces Over 40 New Styles in 2024 Spring Apparel Collection
Drawing inspiration from its vehicle lineup, the collection features bold and colorful designs coupled with subtle and sleek looks to show off one’s personal style.
Kawasaki Motors Corp. U.S.A Appoints New President
Naoki Kawaguchi most recently served as the executive vice president, four-wheel business.
Apparel Pro: Embracing the Elements With Waterproof Motorcycle Jackets
Various styles of waterproof jackets are available for every type of customer.
onX Offroad Named Official Mapping Partner of 2024 AMA U.S. Hard Enduro Series Championship
onX Offroad will help elevate the rider and spectator experience for each round of the USHE series with easy-to-find course routes and spectator viewing locations throughout the season.
MIC, MSF, SVIA, ROHVA Appoint Interim Leadership
Scott Schloegel has been named acting president and CEO.
RumbleOn Appoints Brandy Treadway as Senior Vice President and Chief Legal Officer
Treadway brings over two decades of legal expertise.
New Connectivity Unit Offroad and Ride Husqvarna Motorcycles App Elevate Riding Performance
Engine customization and suspension setup made easy for motocross and cross country riders.
Expansion, E-Bikes and Education: Recapping AIMExpo 2024
Bigger than ever, AIMExpo 2024 hosted hundreds of exhibitors and some thought-provoking education sessions.
Turn 14 Appoints Josh Perez as Marketing Manager, Powersports
Perez has spent over 20 years in the powersports industry.
BRP Announces Organizational Structure Changes, Executive Leadership Appointments
Sandy Scullion, Patrick Dussault and Bernard Guy gain new responsibilites.
Greenger Powersports Appoints New Vice President of Sales and Marketing
Innovative electric powersports company adds new head to leadership team to propel growth.
Apparel Pro: The Jeans You Should Be Wearing
Wearing just any old pair of jeans isn’t going to cut it when you go riding.
Royal Enfield’s Build. Train. Race. Program Opens Applications for 2024 Season
The acclaimed all-woman initiative returns to build community, competition and race bikes.
RumbleOn Appoints Michael Kennedy as CEO
Kennedy brings more than 30 years of powersports industry leadership experience.