Zero Motorcycles has announced a permanent reduction in the manufacturer suggested retail price (MSRP) across all model year 2023 and model year 2022 units sold in North America. The new pricing applies to all remaining inventories and brings electric motorcycles within reach to more riders than ever before.
“This MSRP reduction is another example of how Zero Motorcycles continues to lead the charge,” said Mike Cunningham, Zero Motorcycles vice president of sales. “It enables Zero to leverage its scale and manufacturing efficiency to make EV motorcycles accessible to a greater number of riders as demand increases and the industry continues to evolve.”
A detailed list of the updated MSRPs is available below. All reduced MSRPs will be published on the Zero Motorcycles website and in other publications.
Model Year 2023 MSRP Price Reductions
| Model Year | Model | Amount of Reduction | MSRP After Reduction |
| 2023 | FX NA INTEGRATED ZF7.2 BLACK-GRAY | $1,000 | $11,995 |
| 2023 | FXE NA INTEGRATED ZF7.2 JET BLACK-GRAY | $1,000 | $11,995 |
| 2023 | FST ADVENTURE DSR/X NA ZF17.3 | $4,500 | $19,995 |
| 2023 | FST STREET SR/F NA ZF17.3 JET BLACK-GOLD | $4,000 | $19,795 |
| 2023 | FST STREET SR/S NA ZF17.3 ASPHALT-CYAN | $4,000 | $19,995 |
| 2023 | FST STREET SR NA ZF15.6+ THERMAL-BLACK | $3,000 | $16,995 |
| 2023 | SDS DS NA ZF7.2 QUICKSAND | $1,250 | $11,745 |
| 2023 | SDS S NA ZF7.2 TWILIGHT | $1,250 | $11,745 |
| 2023 | SDS DSR NA ZF14.4 BLACK | $3,000 | $14,995 |
Model Year 2022 MSRP Price Reductions
| Model Year | Model | Amount of Reduction | MSRP After Reduction |
| 2022 | FX NA INTEGRATED ZF7.2 DUNE | $1,000 | $10,995 |
| 2022 | FXE NA INTEGRATED ZF7.2 | $1,000 | $11,195 |
| 2022 | SR/F NA ZF15.6+ RED-CORAL PREMIUM | $4,000 | $18,195 |
| 2022 | SR/S NA ZF15.6+ AILERON-BLACK PREMIUM | $4,000 | $18,695 |
| 2022 | SR NA ZF14.4+ GRAPHITE-RED | $3,000 | $15,595 |
| 2022 | S NA ZF7.2 TWILIGHT | $1,250 | $10,345 |
| 2022 | DS NA ZF7.2 QUICKSAND | $1,250 | $10,345 |
| 2022 | DSR NA ZF14.4 BLACK | $3,000 | $13,195 |
Zero Motorcycles, founded in 2006, operates in over 40 countries and has nine full-sized consumer models built on three distinct platforms for both street and dual-sport use. Zero is proud to be the choice of tens of thousands of riders and hundreds of fleets and agency fleet operators worldwide.
To locate your nearest authorized Zero Motorcycles Dealership and to schedule a test ride, go to www.zeromotorcycles.com/dealer-locator.
