The American International Motorcycle Expo (AIMExpo) has announced that Western Power Sports (WPS), a nationwide distributor of powersports industry brands and products, will be an exhibitor at the second-year event, scheduled for October 16-19 at Orlando’s Orange County Convention Center (OCCC).

WPS will present the latest products from brands FLY Street Gear and Sedona Tire & Wheel, in addition to their high-end newcomer in the U.S. helmet market “Kabuto Helmets”. The lineup of 2015 protective gear, tires and wheels will be showcased at the WPS exhibit space on the show floor. The Idaho-based company recognizes the inherent value of AIMExpo in reaching the key audiences of the powersports marketplace including retailers, media and consumers, in one place at one time.

“The growth and industry involvement of AIMExpo, combined with the optimal timing and all-inclusive platform made it a very appealing event for us to attend and showcase our 2015 model lines from a variety of WPS brands,” said Dan Lopez, WPS VP of Product Management. “We are looking forward to engaging with our nationwide dealer network, as well as the media, trade and consumer attendees in Orlando very soon!”

With just two weeks until AIMExpo, powersports dealers still have the opportunity to pre-register for free to attend the event. The opportunity to be a part of the launch of the newest products coming to the marketplace from key manufacturers and distributors like WPS is a valuable benefit for retailers looking to strengthen and improve their business. AIMExpo is the single most effective event for dealers, with the largest gathering of aftermarket exhibitors under one roof.

WPS’ participation at AIMExpo will also feature dealer promotions and incentives for those in attendance.

“Western Power Sports is one of the premier distributors in the country and they’re fully embracing the AIMExpo model by committing to showcasing several of their most important brands,” said Mike Webster, President, Trade Show Division of Marketplace Events. “The rapid evolution of AIMExpo has been extraordinary and the addition of WPS adds to the impressive collection of 2015 products that will be unveiled and put on display throughout the exhibitor floor.”

Be sure to visit FLY Street Gear (Booth # 2477), Sedona Tire & Wheel (Booth # 2471) and “Kabuto Helmets” (Booth # 2377) on the show floor.

For more information: AIMExpoUSA.com.