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Polaris Jumps into Lucas Oil Off Road Racing Series

Polaris has partnered with Team Lucas for the 2017 season. Polaris will introduce its new fan and dealer ride-along program during the new, seven-weekend, 13-race Lucas Oil Off Road Racing Series season and at the Lucas Oil Regional Off-road Racing Series events.

2018 Polaris Snowmobile and Timbersled Lineup

Polaris has announced its 2018 model lineup featuring purpose-built snowmobile models built on the innovative AXYS platform. The company also is redefining the snow bike market with the introduction the all-new Timbersled ARO platform.

Polaris Recalls RZR and General Recreational Off-Highway Vehicles

Polaris has recalled certain RZR and other general recreational off-highway vehicles because of potential fire hazards.

Polaris Announces First Single-Seat Youth Vehicle

Polaris has announced another first in the category, the single-seat Polaris ACE 150 EFI, the industry’s only single-seat youth model with a protective cab frame.

American Motorcycle Industry Suffers Black Eye

We have been a Victory dealer for more than 15 years and I am still in disbelief. I told somebody this felt like my wife dumped me for a richer man (Indian Motorcycles) and punched me in the gut on her way out the door.

FIN Helps Sheriff’s Deputies Recover Polaris Turbo RZR

The Find It Now USA theft recovery team received notice of a stolen 2016 Polaris RZR Turbo EPS UTV. Utilizing the FIN GPS security device installed at vehicle purchase, a FIN theft recovery expert was able to relay maps and pertinent information to responding deputies.

Anticipating Improved Retail Sales in 2017

Our latest survey of powersports dealers indicates that the retail sales environment remained weak in November. The general theme in the marketplace is that consumer interest was focused on model year 2016 products with large incentives. While the amount of 2016 units on showroom floors were nearly depleted by month end on many models, we

Polaris to Wind Down Victory Motorcycles Operations to Strengthen its Powersports Position

Polaris Industries Inc. has announced it will immediately begin winding down its Victory Motorcycles brand and related operations. Polaris will assist dealers in liquidating inventories while continuing to supply parts for a period of 10 years.

Polaris Slingshot SLR Joins Vehicle Lineup for January Race Of Champions Event in Miami

The 2017 Slingshot SLR will be put through its paces by some of the world’s greatest drivers for the Race Of Champions (ROC) event this Jan. 21 – 22 inside Marlins Park, in Miami, Fla., according to Polaris.

Polaris Employees Celebrate the Life and Accomplishments of Co-Founder David Johnson

Polaris employees and Polaris riders worldwide are celebrating the life and mourning the passing of one of the company’s co-founders, David Johnson. He passed away on October 8 in Roseau, Minn., after an extended illness. He was 93 years old.

IMS Products’ Polaris RZR 1000 Auxilary Fuel Tank

Fuel the fun with the Polaris RZR 1000 Auxilary Fuel Tank from IMS Products. This 5 gallon fuel tank fits both RZR and RZR4 models, and plumbs directly into the OEM unit.

Shifting Gears: Printing All The News That Fits

Catching some heat? In the wake of the recent RZR recall, Polaris Industries named Senior Engineering Director Joel Houlton VP of global safety and quality. Houlton reports to CEO/Chairman Scott Wine and Ken Pucel, EVP of operations, engineering and lean. “The safety and quality of our products must be our number-one priority as a company,”