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Colin Edwards Signs With Monster Yamaha Tech3 For 2011

The Monster Yamaha Tech3 Team has announced that Colin Edwards has signed a new one-year contract to ride for the French-based squad in the 2011 MotoGP world championship.

Sean Finley Joins Digital Throttle

Sean Finley has joined the Digital Throttle ad network as president, Motorcycle Group. Finley is a life-long motorcycle enthusiast and has worked in the motorcycle industry for more than 20 years, most recently as group publisher of the Source Interlink Motorcycle Group which includes magazines and websites such as Dirt Rider, Motorcyclist, Hot Bike, Sport Rider and ATV Rider.

Zero Motorcycles Appoints Team Of Motorcycle And Technology Industry Veterans

Zero Motorcycles has announced the appointment of Steve Salyer, Vice President of Operations, Richard Kenton, Director of Customer Service and Floyd Goshorn as Director of Developmental Purchasing.

Scot Harden Joins Zero Motorcycles As VP

Scot Harden has joined Zero Motorcycles as Vice President of Global Marketing. Harden, who comes to Zero from BMW/Husqvarna, brings more than 40 years of racing, management, product development and brand building experience in the motorcycle industry to Zero. Throughout his career, Harden has held executive sales, marketing and race team management positions with a proven record of success in expanding market share and enhancing brand awareness for leading European motorcycle OEMs, most notably KTM, dating back to 1982. He returned to BMW/Husqvarna in 2008 and served as the National Marketing Director and Race Team Manager prior to making the jump to Zero.

ATV Industry Veteran Craig Petersen Leaves ITP/Carlisle

Craig Petersen has left the Carlisle Tire & Wheel Company and its subsidiary Industrial Tire Products (ITP) to pursue new business opportunities. Petersen had been with ITP/Carlisle since 1986, most recently serving as Director of Sales & Marketing for the Powersports segment from ITP’s office in Ontario, California.

Scot Harden to Leave Husqvarna

Husqvarna Marketing Department Functions Restructured